Outcome Thinking & Management: Why Outcomes Matter

The shift in focus from activities to results can be a difficult process, but the results of outcome thinking and management are rewarding. Debra B. Natenshon, the Chief Executive Officer of The Center for What Works at the Rensselaerville Institute, answers common questions about why outcomes should matter to your organization. This is the first video of a three video series during which Debra Natenshon answers questions about outcome thinking and management.