Why You Should Promote Your Small Business Using Online Marketing and 3 Ways to Do It (Infographic)

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It always baffles me when small business owners still underestimate the power of the internet and the positive effects online marketing can have on their business. The fact of the matter is, the internet is one of the most effective ways to get the word out about your products and services (as quickly as possible). Without an internet presence in this day and age, your business simply doesn’t exist to most people.

That is more than enough reason to establish an online presence. If you are new to the internet, you might not know what types of online marketing are the most effective. Here’s a current list (along with descriptions) of the most effective types of online marketing to date:

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Content Marketing

This type of online marketing consists of writing valuable content that is related to your products and/or services and will benefit the reader in some way. It includes your website pages, blog articles, eBooks, whitepapers, videos, and infographics, etc. It is free content that should be structured to educate your readers in a way that will benefit them. The goal with content marketing is to provide your website visitors with enough valuable, free information that will enable you to gain their trust and encourage them to do business with (instead of your competitors).

Social Media Marketing

Social media is “word of mouth marketing” for the 21st century. It’s a great way to distribute your content (i.e. links to your website page, blogs, eBooks, whitepapers, videos, and infographics, etc) and get the attention of the people you are connected to through your social media accounts. If you have not signed up for websites such as LinkedIn, Facebook, Google Plus, and Twitter, you should strongly consider doing so. These sites will help you connect with a plethora of potential customers and clients who might visit your website (if the content you distribute is helpful enough to lead them there).

Website & Search Engine Marketing

This ties in with content marketing and social media marketing. If you create valuable content that is optimized in a way for the search engines to pick up on it, you’ll increase the amount of organic traffic coming to your site. Search engines such as Google, Yahoo, and Bing will reward you for having good content by ranking your website higher in the search engines. The best way to get ranked is to create valuable content that catches the attention of your social media connections. Your connections will share your content on their social media networks and it will continue to go viral. The more they share your content, the better chances you have of getting website visibility in the search engines.

If you are interested in learning more about how to create content that will help you get found in the search engines, please contact us here at QT Business Solutions. We offer an online marketing package that will help you generate leads and sales on the internet for many years to come.